Kakes is a bakery brand that specialise in delicious cupcakes at a student friendly price.
BRIEF
Design a Brand Identity with pastel coloured cupcakes accompanied with Marketing materials (Price and List of flavours).
SOLUTION
Font:A sans-serif typeface was used as they are relaxed and inviting fonts.
Colour Scheme: The client stated that she wanted the logo to have sweet colours so I used a sweet pink for the icing on the letter' K'. This created a good balance of the colours and the black is legible and appealing to the eye
Cupcakes: I created a digital selection of mouth-watering pastel cupcakes with enticing colours to attract the target demographic.
Assortment of pastel cupcakes.
Cake Box Packaging.
List of Flavours
Price List
