Kakes is a bakery brand that specialise in delicious cupcakes at a student friendly price.
Design a Brand Identity with pastel coloured cupcakes accompanied with Marketing materials (Price and List of flavours). 
 Font:A sans-serif typeface was used as they are relaxed and inviting fonts. 
Colour Scheme: The client stated that she wanted the logo to have sweet colours so I used a  sweet pink for the icing on the letter' K'. This created a good balance of the colours and the black is legible and appealing to the eye
Cupcakes: I created a digital selection of mouth-watering pastel cupcakes with enticing colours to attract the target demographic. 
Assortment of pastel cupcakes.

Cake Box Packaging.

List of Flavours

Price List