Alluring Zen is a wellness and beauty brand for women specialising in self love, feminine energy and mindfulness workshops.
Design A Brand Identity.
Font: The client requested a sliced sans-serif typeface for main words for a modern look. and a script font for the tagline. These worked perfectly together as opposites and complimented each style of type.
Colour Schemes: I used green and black opposed to the usual warm pink feminine colours as the client did not want a stereotypical logo as the target demographic is aimed at mature women.
Icon: The lotus flower was designed on Adobe Illustrator with the most simplicity as a final touch to the logo as the typography itself was detailed. It really enhanced the visual aesthetics and gave a holistic and feminine look and feel.