Alluring Zen is a wellness and beauty brand for women specialising in self love, feminine energy and mindfulness workshops.
BRIEF
Design A Brand Identity.
SOLUTION
Font: The client requested a sliced sans-serif typeface for main words for a modern look. and a script font for the tagline. These worked perfectly together as opposites and complimented each style of type.
Colour Schemes: I used green and black opposed to the usual warm pink feminine colours as the client did not want a stereotypical logo as the target demographic is aimed at mature women.
Icon: The lotus flower was designed on Adobe Illustrator with the most simplicity as a final touch to the logo as the typography itself was detailed. It really enhanced the visual aesthetics and gave a holistic and feminine look and feel.
![](https://cdn.myportfolio.com/7660ccba-8126-486a-b790-6f30713cc3d5/80d007fa-6cb7-47e1-88e0-2fc00a131e68_rw_1200.jpg?h=5faf535cdac9722470e664b3414a249a)
![](https://cdn.myportfolio.com/7660ccba-8126-486a-b790-6f30713cc3d5/4053e9ee-1138-4083-8e3c-0eeeac350f3e_rw_1200.jpg?h=9d5232e266b55580d351b2f906587b4a)