Spotless Secrets is a mobile waxing service in London for women, specialising in the art of intimate hair removal.
BRIEF
Design a Brand Identity accompanied with Loyalty Cards.
SOLUTION
Font: A handwriting/script font was used for the logo to present a feminine and formal look and feel . For this reason it blended beautifully with the thickness of the stroke for the outline of the woman’s body.
Colours Scheme: Pink and white are primary colours of trust to evoke the feelings of love, femininity and cleanliness enhancing the aesthetic of the logo. I wanted to introduce a balance of fun and seriousness with the brand as waxing is a delicate process through the primary and secondary logo
Body: I created the female body on Adobe Illustrator after sketching.
Primary Logo.
Secondary Logo
Front & Back Business Card.
